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USATF Pegasus Shoe Launch

USATF Pegasus Shoe Launch

Every year USA Track and Field gets specially branded Nike Pegasus shoes. I created a series of videos leading up to the release of the shoe, teasing more of them every day. There were 3 teasers and 1 main reveal. Those posts gathered over 30,000 views and 3000 likes total for the USATF Instagram account. The project also included an eblast and signs hung up at an official USATF event.