Some unused concepts for West Fork Whiskey, a whiskey distiller in Indianapolis, Indiana. Their goal was to create something unique. Something that stood out from the other bourbons on the shelf, and they absolutely said they didn’t want the lower-back tattoo. While these are only concepts, I threw in all the ideas I could. Embossed bottle, foil-stamping, embossed label, and special die-cuts. I wanted these to look as high-end, but not exclusive, as possible. They ultimately went in another direction and we created a nice clean label system for their collections of whiskeys.
April 18, 2022