ExCellerator was one of those projects that you’d never predict you’d be working on while in design school. The client had a patent on a PAP text device and was looking to promote the product.
In this campaign, I illustrated the device and designed flyers for the use of the product. The creation of the video posed a bit of a challenge. The client wanted realistic-looking movement from the cells. Which meant that some had to float. Some had to gently rise. And the majority had to sink. This type of simulation was something I had not done yet, so I was looking forward to the challenge. End the end, the client loved how the cells interacted with one another.
April 18, 2022