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ExCellerator Design, Illustration, and Animation

ExCellerator Design, Illustration, and Animation

ExCellerator was one of those projects that you’d never predict you’d be working on while in design school. The client had a patent on a PAP text device and was looking to promote the product.

In this campaign, I illustrated the device and designed flyers for the use of the product. The creation of the video posed a bit of a challenge. The client wanted realistic-looking movement from the cells. Which meant that some had to float. Some had to gently rise. And the majority had to sink. This type of simulation was something I had not done yet, so I was looking forward to the challenge. End the end, the client loved how the cells interacted with one another.